Back up your claims. You can’t expect potential customers to take your word for anything. There are a wide array of supporting tools you can use to back up your claims and improve customer confidence, including guarantees, references, testimonials and studies. If you don’t have proof, customers will shop elsewhere.
Put words that people are going to appreciate such as “simple” and “easy” to put them at ease. The addition of these direct keywords can make it seem that following your process is not hard to do. Keep things easy for your customers to retain their business.
If you are using AJAX or Flash, do not use it very much. Even though it looks nice, it does not increase your search engine rankings. Use Flash sparingly and use rich content and links as the anchor of your website.
These days, people are very leery of advertising. This is due to the fact that many people have been exposed to numerous instances of false advertising. Because of this, you should be ready to back up your claims with evidence. Try using before/after pictures, testimonials and reviews. Do not make claims that you can’t back up with proof. Don’t mistake your customers for naive or ill-informed people. Do not cheat customers. You can build a better reputation and gain loyal customers that will keep buying from you in the future.
Be sure to caption all images on your website. Search engines look at this to make sure it is relevant to your niche. Your site’s pages will rise more quickly in the search engine results when your images include strong, relevant captions.
It is vital that you track your numbers closely. This includes web traffic, referrals, sales and any other stats you can think of. Keeping accurate records will ensure that you take proper action whenever the need arises.
A customer loyalty reward programs that give benefits to frequent customers or those who make a large purchase will boost your customer’s repeat business. The only thing better than a customer is a repeat customer. It’s very important that you keep people coming back again and again. If you can be generous, you can build up your list of repeat customers. Doing things like this will help get the word of mouth working to your benefit.
Try putting some free articles on specialized directories that are available to everyone. Provide free e-zines to different directories. Do not forget about online encyclopedias, site directories, guides and sites such as Google Places where you can list your business.
Incorporate a “chat” option within your company website so that visitors can exchange information and interact together. Your website will be like a group instead of just a place where items can be purchased. People like to feel they belong to a group, and if you have them thinking that your company is a group, they are more likely to stick around.
Using the Internet allows marketers to target their efforts to much more precise demographics than ever before. This is the most efficient way to stretch an advertising budget. Another added Internet marketing bonus is seeing how the effective the advertisements can be. A great place to invest marketing money is the Internet.