Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

Search has changed everything. Has your business harnessed its full potential?A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—e
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